About

This booklet is for an original event, Paws and Paint. It combines pet adoption, art, and live music, all things I am interested in. I developed the concept including activities, a schedule from breakfast to evening concert, and a map that encourages exploration and engagement, making it perfect for someone to easily navigate the event.

I focused on creating cohesive font pairings and a clear typographic hierarchy to make information easy to read while reflecting the playful, artistic spirit of the event. To give the booklet personality and a personal touch, I incorporated hand-drawn illustrations, including dogs inspired by pets in my life. This project allowed me to combine typography, illustration, and layout design to create a cohesive, branded experience that feels engaging, approachable, and thoughtful.