About:

I attended the Brand New Conference in Pittsburgh, PA, and created a poster alongside a blog post about my experience. This explores Pittsburgh as a brand, highlighting its iconic colors, skyline, and cultural identity.

Design Focus:

This design focused on using an eye-catching color palette that would draw people to the poster, and then scan the QR to learn more. I also wanted to focus on bold typography and include copy in unique ways, pushing the viewer to look even closer at the details.